Art Directing for brands across various CPG industries, including Beauty, Wellness, and Food, I have had the privilege of working with well-known names such as Bed Head, Pro Beauty Tools, and Pilgrim's products. In these roles, I have developed packaging that not only stands out on the shelf but also clearly communicates the quality and uniqueness of each product. My approach integrates vibrant colors, engaging textures, and intuitive design to create an immediate visual appeal that resonates with consumers, driving brand recognition and loyalty.

In the realm of trade show graphics for Helen of Troy and Waterpik, I've collaborated with brand teams to craft immersive visuals that encapsulate each brand's ethos and product offerings. These designs serve as pivotal elements in trade show booths, attracting visitors and facilitating engaging conversations about the products.

Projects for Otterbox include marketing and sales presentations has been geared towards articulating the brand's value proposition through sleek, informative, and visually compelling slides. These presentations are designed to communicate effectively with stakeholders, showcasing product durability, design innovation, and market positioning in a clear and persuasive manner.

My portfolio showcases a range of digital projects designed to enhance brand presence and consumer engagement across various platforms:

For Waterpik, I've developed a suite of product assets for e-commerce advertising platforms. My role extended to creating 3-D renderings (with Cinema 4D) of product images for global assets, working collaboratively in teams to ensure a consistent brand look and message worldwide.

For the pet brand "Wellness Core" jerky treats, I created high-quality 3D renderings and e-commerce visuals designed to enhance the brand's online presence and marketing efforts. These visuals highlight the product's unique features, including packaging details and ingredient transparency, through realistic renders and engaging layouts. The 3D renderings provide a polished, professional representation of the packaging, while the e-commerce visuals are optimized to clearly communicate key product benefits, ensuring a seamless and impactful shopping experience for consumers.

For OtterBox, I designed targeted email campaigns and social media posts to introduce the latest products. These pieces were crafted to cut through the digital noise, driving both engagement and product awareness with a clear and compelling call to action.

Each project within my portfolio underscores my ability to blend creativity with market insights, delivering visually engaging designs that resonate with target audiences and support strategic business goals.

From my contracting work, I have had the unique opportunity to collaborate with both national and international marketing teams for Waterpik, focusing on creating motion graphic projects that serve a vital educational purpose. These projects were designed to enlighten consumers about the significant health benefits of using a Waterpik water flosser for the prevention of gingivitis and plaque buildup, crucial issues affecting dental health globally.

Leveraging my skills in kinetic typography and advanced video editing, I crafted a series of short, impactful videos. The use of kinetic typography was instrumental in making the content dynamic and engaging, allowing key messages to resonate more powerfully with viewers. Through the rhythmic animation of text synchronized with visual elements, I emphasized the importance of oral hygiene practices and how Waterpik products could effectively combat dental health issues.

And finally, for Cordless Advanced, I showcase not only my motion graphic skills but also music. To complement the visuals, I composed an original background score using GarageBand, which added an emotional depth and rhythmic dynamism to the project.

My design portfolio presents a vibrant tapestry of skills and projects tailored for various clients: First, my Canvas prints contains cutting-edge features. Enhanced 3D model image rendered in an anime style. This showcases my ability to fuse technology with art to create striking imagery and express my affinity for Japanese typography. Four demos are included here to further illustrate my capabilities. They represent my lighting and staging sensibilities within the digital 3-D world. Also featured is an Amazon E-com asset I redesigned with help from AI.

For a restaurant entrepreneurs, RIPE, I developed signage that embodies the freshness and vitality of their farm-to-table concept, using vibrant colors and organic shapes to reflect their focus on healthy, locally sourced food.

My food photography for industry chefs at JBS Pilgrim's captures the succulence and appeal of their variety of food offerings, with each image meticulously styled to highlight the freshness and quality of their food industry products, invoking the senses and enticing the palate.

Finally, reflecting the latest "Clean Beauty" movement, my packaging concepts are designed with sustainability and minimalism in mind, using spot colors to represent each beauty treatment. Also, experimenting with 3-D programs, like Adobe dimensions and it's strong visual capabilities, has bolstered my design capabilities.

Each piece in the collection demonstrates my versatility and dedication to meeting client needs, while pushing the boundaries of design innovation.

Day of the Dead
Digital Media Illustration Series

Blending cultural reverence with contemporary aesthetics, Day of the Dead explores the intersection of Japanese visual language, anime artistry, and the vibrant symbolism of Día de los Muertos (Day of the Dead). Each portrait presents a powerful female figure rendered in vivid color and rich detail, adorned with traditional sugar skull motifs, ceremonial attire, and floral embellishments.

Vertical Japanese typography—translating to "Day of the Dead"—adds a meditative, otherworldly dimension, echoing themes of remembrance and spiritual passage. This series invites viewers to reflect on cross-cultural expressions of beauty, identity, and the sacred rituals that honor life and death.

As a designer and illustrator, I’m drawn to the way visual culture can transcend borders and connect seemingly distant traditions. DOD is my tribute to the universal language of symbolism and storytelling—where Japanese design, anime influence, and the celebratory spirit of Día de los Muertos come together. Each piece is a meditation on memory, femininity, and cultural hybridity—an attempt to honor both ancestry and imagination in a way that feels deeply personal yet universally resonant.

These animated GIFs were developed as a creative exercise to explore the emotional and tactile possibilities of my personal logo. Each motion sequence reimagines the logo through different physical interactions—pinched, dissolved, peeled, or splashed—emphasizing adaptability and narrative potential in visual branding. Created entirely using my own mark, these animations reflect my ability to merge technical skill with playful experimentation, while showcasing a deep understanding of motion graphics, texture, and timing. As part of my portfolio, they offer prospective employers a glimpse into how I push static design into engaging, interactive storytelling.