Art Directing for brands across various CPG industries, including Beauty, Wellness, and Food, I have had the privilege of working with well-known names such as Bed Head, Pro Beauty Tools, and Pilgrim's products. In these roles, I have developed packaging that not only stands out on the shelf but also clearly communicates the quality and uniqueness of each product. My approach integrates vibrant colors, engaging textures, and intuitive design to create an immediate visual appeal that resonates with consumers, driving brand recognition and loyalty.

In the realm of trade show graphics for Helen of Troy and Waterpik, I've collaborated with brand teams to craft immersive visuals that encapsulate each brand's ethos and product offerings. These designs serve as pivotal elements in trade show booths, attracting visitors and facilitating engaging conversations about the products.

Projects for Otterbox include marketing and sales presentations has been geared towards articulating the brand's value proposition through sleek, informative, and visually compelling slides. These presentations are designed to communicate effectively with stakeholders, showcasing product durability, design innovation, and market positioning in a clear and persuasive manner.

My portfolio showcases a range of digital projects designed to enhance brand presence and consumer engagement across various platforms:

For Waterpik, I've developed a suite of product assets for e-commerce advertising platforms. My role extended to creating 3-D renderings (with Cinema 4D) of product images for global assets, working collaboratively in teams to ensure a consistent brand look and message worldwide.

For the pet brand "Wellness Core" jerky treats, I created high-quality 3D renderings and e-commerce visuals designed to enhance the brand's online presence and marketing efforts. These visuals highlight the product's unique features, including packaging details and ingredient transparency, through realistic renders and engaging layouts. The 3D renderings provide a polished, professional representation of the packaging, while the e-commerce visuals are optimized to clearly communicate key product benefits, ensuring a seamless and impactful shopping experience for consumers.

For OtterBox, I designed targeted email campaigns and social media posts to introduce the latest products. These pieces were crafted to cut through the digital noise, driving both engagement and product awareness with a clear and compelling call to action.

Each project within my portfolio underscores my ability to blend creativity with market insights, delivering visually engaging designs that resonate with target audiences and support strategic business goals.

From my contracting work, I have had the unique opportunity to collaborate with both national and international marketing teams for Waterpik, focusing on creating motion graphic projects that serve a vital educational purpose. These projects were designed to enlighten consumers about the significant health benefits of using a Waterpik water flosser for the prevention of gingivitis and plaque buildup, crucial issues affecting dental health globally.

Leveraging my skills in kinetic typography and advanced video editing, I crafted a series of short, impactful videos. The use of kinetic typography was instrumental in making the content dynamic and engaging, allowing key messages to resonate more powerfully with viewers. Through the rhythmic animation of text synchronized with visual elements, I emphasized the importance of oral hygiene practices and how Waterpik products could effectively combat dental health issues.

And finally, for Cordless Advanced, I showcase not only my motion graphic skills but also music. To complement the visuals, I composed an original background score using GarageBand, which added an emotional depth and rhythmic dynamism to the project.

My design portfolio presents a vibrant tapestry of skills and projects tailored for various clients: First, my Canvas prints contains cutting-edge features. An AI-enhanced 3D model image rendered in an anime style. This showcases my ability to fuse technology with art to create striking imagery and express my affinity for Japanese typography. Four demos are included here to further illustrate my capabilities. They represent my lighting and staging sensibilities within the digital 3-D world. Also featured is an Amazon E-com asset I redesigned with help from AI.

For a restaurant entrepreneurs, RIPE, I developed signage that embodies the freshness and vitality of their farm-to-table concept, using vibrant colors and organic shapes to reflect their focus on healthy, locally sourced food.

My food photography for industry chefs at JBS Pilgrim's captures the succulence and appeal of their variety of food offerings, with each image meticulously styled to highlight the freshness and quality of their food industry products, invoking the senses and enticing the palate.

Finally, reflecting the latest "Clean Beauty" movement, my packaging concepts are designed with sustainability and minimalism in mind, using spot colors to represent each beauty treatment. Also, experimenting with 3-D programs, like Adobe dimensions and it's strong visual capabilities, has bolstered my design capabilities.

Each piece in the collection demonstrates my versatility and dedication to meeting client needs, while pushing the boundaries of design innovation.

In my studio, where AI stirs pixels into life, I'm an artist, a digital alchemist. My prints are more than images; they're a dance of tradition and the avant-garde. With each stroke, I honor Dia de los Muertos, marrying ancient symbols and futuristic visions. My designs, where skulls bloom and patterns etch across faces, defy death's grayscale veil. They're chapters of my journey in digital art, blending 3-D depth, AI's reach, design precision, and the raw emotion of art, inviting silent dialogues with viewers. Each piece is my story, blending tradition with new horizons, a daily ode to life's and death's intertwined beauty.

With my flair for digital animation, my portfolio is enriched with a collection of GIFs (some self-promotional) created for prominent brands such as OtterBox, Waterpik, and Pierce Chicken. Each GIF in my portfolio is a testament to my ability to create engaging content that not only entertains but also solidifies brand identity and communicates key product features to the audience.