Packaging / CPG

For Bed Head, I partnered with Helen of Troy to extend the brand’s bold, unconventional identity into a line of professional hair styling tools. My role included developing packaging concepts and custom die-cuts, collaborating on product development, and translating Bed Head’s distinctive visual language across new product categories while adhering to established brand guidelines. I also art directed product photography, created presentation mockups for internal stakeholders, prepared production-ready packaging files, and adapted campaign artwork for retail and trade show applications—helping deliver a cohesive Bed Head experience from product and packaging through marketing.

For PRO Beauty Tools, I helped develop and expand the brand across a growing portfolio of professional hair styling products, including hair dryers, straighteners, curling tools, brushes, and accessories. As the product line evolved, I created packaging concepts, production-ready dielines, product imagery, retail displays, and promotional materials that established a cohesive visual identity. This consistent design system strengthened brand recognition while allowing PRO Beauty Tools to expand seamlessly across new product categories and retail touchpoints.

For Pilgrim’s, I developed CPG packaging and retail-ready graphics across a variety of chicken products, creating a strong and consistent brand presence at shelf. My work spanned packaging concepts, production-ready dielines and artwork, product photography, retouching, and cross-functional collaboration from concept through final production. Beyond packaging, I explored opportunities to expand the brand through recipe-driven content, connecting Pilgrim’s products with popular meal ideas and serving inspiration across e-commerce, digital, and promotional channels. This approach helped extend the consumer experience beyond the package while reinforcing the brand across multiple retail touchpoints.

Projects for Otterbox include marketing and sales presentations has been geared towards articulating the brand's value proposition through sleek, informative, and visually compelling slides. These presentations are designed to communicate effectively with stakeholders, showcasing product durability, design innovation, and market positioning in a clear and persuasive manner.